Pizzerias often have a casual feel that encourages family and friends to gather over a pan of pizza. Before you start tossing pizza crusts for profit, consider the business and equipment requirements
for getting your new pizza joint off the ground.Many entrepreneurs open their restaurant without proper planning and execution, forcing them to close their doors. Create a solid business plan to detail your pizzeria before you go into business.
Business and Legal Papers
Before you open your pizzeria, you’ll need the legal and business paperwork handled to operate legally. States usually require a business license to open a restaurant. You’ll also undergo inspections to ensure you follow proper food-handling procedures. If your pizzeria menu includes alcohol, you’ll also need a liquor license. To protect your business, you need liability insurance and insurance on the property.
A quality pizza oven is an essential piece of equipment for a pizzeria. You’ll need either a commercial pizza oven or a brick oven, depending on how you plan to prepare the pizzas. You also need commercial coolers to keep all of the ingredients at safe temperatures before you cook them. A commercial mixer allows you to mix up large batches of dough and pizza sauce. Smaller equipment needs include pizza cutters, serving utensils, pans and containers to hold ingredients. A computer ordering system and cash register allows you to run the business.
You also need to furnish the inside of the pizzeria. Tables and chairs to accommodate your guests are obvious needs. If you plan to offer a buffet or salad bar, you need a bar area to keep those items hot or cold. If you have a bar area, you’ll need serving equipment and bar stools to furnish the space. Add decor to the walls to help create a particular ambiance in the pizzeria. If you want an Old Italy atmosphere, for example, hang photos and memorabilia from Italy.
No matter how great your restaurant looks, if the pizza tastes bad, you won’t get the repeat business that is necessary to keep your pizzeria open. Perfect the basics of your pizza, specifically the crust and sauce. Use high-quality, fresh ingredients to produce a better-tasting pizza. Write down specific steps and techniques so all of the pizzas come out looking and tasting similar. This serves as the training basis for staff who will cook the pizzas for you.
The staff is the heart of your pizzeria. The servers have direct contact with the customers. Your chefs are responsible for producing consistent, quality pizzas to fill orders. You need a qualified staff who cares about the customers to create a positive experience for everyone who walks through your doors. Look for a personality that matches the feeling you want in your pizzeria. For example, if you want to create the feeling of a small Italian eatery where all customers are treated like family, hire people who are outgoing, personable and sincere.