Is it any wonder that so many tea lovers dream of opening their very own tearoom? Whether the vision is traditional English, tranquil and trendy Asian, or some modern fusion, I’ve never met a tea lover that doesn’t get excited by the prospect of sitting down to enjoy a few tea inspired dishes and a flight of premium loose teas with friends. If what Americans buy is mostly marketing, packaging and experience, then what could be better than a perfectly executed oasis of tea? The flavors, history and romance are simply unparalleled.

 

Learn about tea. There are four major types–white, black, oolong and green tea–and thousands of blends, brews and names within those groups. Tea has significance in various cultures and is touted for health benefits. If you are running a tea shop, expect to be asked questions about tea. You’ll need to be knowledgeable about the regions tea comes from, the processing methods for tea, health benefits and significance of tea. Unlike other businesses you can choose, there is a lot to learn besides just how to start a tea store. Read about tea, join groups and go to seminars and presentations to get a good understanding of all there is to know about tea.

 

Tea-Business
Identify your target market. The customers you intend to sell to will dictate what kind of tea store to run. Some customers will be attracted to the ritual and perceived luxury of tea, while others may be interested in the health benefits.
Define your niche and make a marketing plan. Based on your target market research, decide what type of tea shop to open and how to market it. Your niche and target market will determine everything from the location of your store to the look of your interior, website and stationary to the type of food you serve with tea. It will also help you to focus your advertising and marketing efforts.
Set financial goals and evaluate your start-up and operational costs. Decide how you will finance your business. Have a business plan written to attract investors or apply for loans.
Find a location for your tea shop.Think about the market you plan to serve as well as the amount of customers you want to be able to accommodate at one time when choosing a location. There must also be areas for tea and food preparation. Alternatively, you can open an Internet business selling loose or bulk tea. In this case you’ll need room to store and package the tea as well as an office area to keep track of orders.
Find reliable suppliers. Make sure to choose reputable companies and test all products. In addition to loose tea, you’ll need food products, serving ware and preparation equipment.

 

Tea Shop Business

Passion

Passion fuels resilience and provides you with the ambition to learn and strive to become more competent at what you do. Most importantly than anything else, it affords you the ability to focus. It is my father’s passion which led him to switch from his diamond business to teas at the age of 52, made him climb mountains, take up a tea blending course and changes the face of tea drinking in India. If you are passionate about improving your skills, and about acquiring the emotional reasoning to keep your chin up during the downs, then you have a shot at loving your job because winning is fun.

Construct a sound business plan and have a professional accountant evaluate it for you.

  • Always include the costs of your tea room venue. Whether you buy or rent real estate, your venue will account for a significant portion of your costs.
  • Estimate the costs of furniture for your customers, as well as preparation and serving equipment.
  • Find suppliers who are local to you and offer supplies at a reasonable price.
  • Research which licenses and permits you need to open a tea room in your chosen area.
  • Calculate how much you will need to pay employees, accountants, and other supporting staff.
  • Reserve a portion of your budget for marketing and advertising, as this is key to making your tea room more visible to customers.

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